Barak is the BK in BKW.  Prior to co-founding BKW, Barak founded INBOXTV, a pioneering online video entertainment company, was VP Marketing and Business Development for CHOW.com (acquired by CNET/CBS); Senior Marketing Manager at Wink Communications (acquired by Liberty Media) and Marketing Manager at Ferris Research, an email technology research firm.

Barak is quoted frequently on digital brand building and communications in trade and global  business media — from the New York Times/International Herald Tribune to iMedia Connection — and has presented at industry forums including the US National Association of Broadcasters, Digital Hollywood,  SDForum and TED Global. Here is a presentation he gave at Gild International in Barcelona on the subject of creativity and business.

He earned an MBA from the University of California, Davis where he was an IMSEC exchange student at Rotterdam School of Management, Erasmus Universiteit. He holds a BA from the University of California at Berkeley.

Barak also serves on the advisory boards of TextMarks and Weekend Sherpa.