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Betsy Armentrout became a Georgian over twenty years ago when she moved to Atlanta to attend the Goizueta Business School at Emory University. She co-founded GAVotingWorks.org in the summer of 2020 with Jennifer Dorian. Together, Jennifer and Betsy share a passion for voter participation in our state’s elections. GAVotingWorks.org is a nonpartisan effort that engages with Georgia businesses to promote and support employee voter participation.

Betsy also is the cofounder of The Violet Collective, a strategic consulting firm that focuses on a futurist approach to growth. Her work leverages emerging consumer needs and behaviors, while being grounded in today, to guide strategic planning and brand readiness.  

Prior to The Violet Collective, Betsy worked with investment and acquisition beverage brands in the Venturing & Emerging Brands business unit at The Coca-Cola Company. She was responsible for providing marketing strategy support through insights generation, brand architecture development, and long-term planning. In addition to her Coke work, she consulted with some of the largest CPG firms in the United States during her time at the Capre Group. Betsy grew up in Michigan and received her BA from Miami University before calling Georgia home. She has served in various capacities to support nonprofits in Atlanta such as the Fernbank Museum, Children’s Healthcare of Atlanta, and Forward Together.