Jeep: “Owner’s Manual” Super Bowl ads

Stellantis’ Jeep has become a recurring voice for national reconciliation, using its platform to encourage Americans to seek common ground.

In 2022, its Super Bowl ad featuring Bruce Springsteen struck a poetic, reflective tone, calling viewers to meet in “The Middle” at a chapel in Kansas—an emblem of shared purpose and cultural bridging.

That message returned in Jeep’s 2025 Super Bowl ad, “Owner’s Manual,” featuring Harrison Ford. Set against sweeping American landscapes, the ad invited viewers to “find the road between us.” Ford reminds us, “You don’t have to be friends with someone to wave at ‘em.” He goes on to acknowledge that “we won’t always agree on which way to go, but our differences can be our strength.”

Through its ads, Jeep delivered a quiet but resonant message that unity—like any meaningful journey—requires intention, humility, and a shared willingness to keep moving forward.

Links

Adweek: Jeep Calls on Harrison Ford for Super Bowl Ad (Even Though His Name Is Ford) 

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