Activate Your Brand

Employ storytelling and messaging to inspire and unify

Your brand can be a powerful force for connection—fostering shared purpose and elevating the American spirit with every message. Through marketing and communications, businesses can lead with values and inspire connection.

• Tell stories of connection across differences among your employees and communities.
• Integrate bridge-building themes in marketing campaigns, press relations, and internal comms.
• Partner with bridge-builders—schools, nonprofits, public officials, thought leaders, and influencers—to amplify shared messages of connection across divides.

Brands that lead with courage and connection aren’t just winning hearts—they're shaping a new kind of cultural relevance. Let your brand be part of the story of America coming together.

Bridge Entertainment Labs

BEL serves as an incubator of ideas and resources for entertainment creatives and executives, and a catalyst for content that promotes new American “stories of us.” They aim to ignite transformational bridge-building, belonging, and civic participation in American culture through popular entertainment. Visit their website for a variety of resources.

Civic Alliance | Civic Storylines Toolkit

Civic Alliance created the Civic Storylines Toolkit to help content creators authentically and impactfully integrate civic themes into their films, TV shows, podcast episodes, and more.