Johnsonville’s “Keep It Juicy” campaign is an unexpectedly bold, self-aware nod to what brings people together—leaning into the universal experience of backyard gatherings as a metaphor for connection, where every sear and sizzle signals common ground. Partnering with the Harris Poll for a proprietary “National Temperature Check,” Johnsonville found that 82% of us believe there’s too much outrage in America, while 91% agree we make more progress when we have fun together. The campaign doesn’t take sides—it just takes taste seriously, lowering the temperature by celebrating one of America’s most enduring rituals: the backyard barbecue.

Read about Johnsonville’s presentation at Business for America’s Across the Aisle event in Washington, D.C. 

Links

Johnsonville: Keep It Juicy campaign website

Johnsonville: National Temperature Check