Protect Voters from Deceptive AI

Congress must act fast to avert threats to U.S. elections posed by deceptive artificial intelligence

The Challenge
2024 will be the first American presidential election year in which AI-generated content is widely available. Deepfakes could mislead voters about where, when, and how to vote, or inaccurately portray a candidate making controversial statements or participating in scandalous activity. The threat is not theoretical: Deepfake AI robocall messages during the New Hampshire primary sought to discourage people from voting.

Many businesses have made large investments in employee voter registration and civic engagement programs — all of which could be undermined if AI sows confusion and doubt about elections.

State legislatures have taken the lead, with more than 100 bills in the works. Red and blue states alike have enacted laws requiring that AI-generated election advertisements and content include disclaimers. While state action is important, it creates a patchwork of rules, resulting in gaps and vulnerabilities.

Congress must act to create a national standard to ensure voters get accurate information about federal candidates.

Businesses taking action to support federal legislation to protect elections from deceptive AI

Congress is currently considering critical bipartisan legislation in advance of the 2024 election.

Business for America is mobilizing businesses and business associations to join our sign-on letter to support the Protect Elections from Deceptive AI Act (S.2770). Co-sponsored by Senators Amy Klobuchar (D-MN) and Josh Hawley (R-MO), this bill would ban purposely misleading AI-generated audio and visual media of a federal candidate in political ads, with exceptions for parody and satire.

Our advocacy efforts include a sign-on letter, visits with lawmakers, statements of support, and more. Please join Business for America and civic-minded businesses by signing our letter urging Congress to pass this legislation to combat deceptive AI in our elections.

To learn more and read our policy brief for business, contact us.


Business signatory list coming soon!

Additional Election AI Legislation

In addition to S.2770, we are proud to support the following two bills and encourage civic-minded business leaders to follow their progress in Congress as well:

"Civic engagement is vital for the health of our democracy. With expanded civics education in K-12 and higher education, this bill will equip new generations of Americans with a deeper understanding of their responsibilities as citizens and how to exercise their cherished rights."
- Senator Chris Coons (D-DE)

"The United States continues to be a model for the world because we are taught from a young age the merits of democracy, our Constitution, the Bill of Rights, and the civic duties that are inherently part of being an American. This bill would help our schools inspire the next generation of public servants and teach all young Texans the value of freedom."
- Senator John Cornyn (R-TX)

“Over the last several decades, civics education in American schools has seen a significant decline. The divide in this country continues to grow as we neglect civics education and fail to build a nation adequately informed of our democratic principles, norms, and institutions. Now, more than ever, it is important that we work together, across the aisle to invest in our young leaders—to secure our democracy for future generations. This legislation does just that.”
- Congresswoman Rosa DeLauro (D-CT)

"In order to preserve America’s unique form of governance, prioritizing access to civics and history education is key. As a former history teacher, I believe that lack of knowledge of America’s history is one of the greatest threats to preserving our republic and ensuring a prosperous future for generations to come. Indeed, when Americans have a deeper understanding of our nation’s history and founding principles, they become more engaged citizens, who participate in our government the way our Founding Fathers intended.”"
- Congressman Tom Cole (R-OK)

AI Transparency in Elections Act (S.3875), co-sponsored by Senators Klobuchar and Lisa Murkowski (R-AK). This bill would require political ads substantially generated or altered by AI to have a disclaimer, except when AI is used for only minor alterations, such as color editing and other immaterial uses.

Preparing Election Administrators for AI Act (S.3987), co-sponsored by Senators Klobuchar and Susan Collins (R-ME). This bill would require the Election Assistance Commission to issue guidelines that will help election administrators address AI’s impact on election administration, cybersecurity, and election disinformation. It would also require a report on AI’s impact in the 2024 elections.

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