More than ever, corporate leaders are aligned on the importance of investing in democracy. As just one example, from 2018 to 2022, the number of companies offering PTO to vote and other resources grew by 400%.

But with many organizations launching strategies here for the first time, there are big questions around the WHAT and HOW. They include:

• Creating communications flows for nationally distributed workforces with varied laws & timelines
• Developing messaging that is neutral, nonpartisan, not alienating to any stakeholders & brand-aligned
• Connecting efforts to bottom-line metrics, like brand affinity and employee satisfaction
• Measuring engagement and impact beyond email click-thru rates or URL tracking
• Finding time and bandwidth to do all the above, on top of dozens of other to-do’s

Our session will provide operators who are building civic strategies ‘from scratch’ with guidance on how to get started as well as take existing initiatives to the next level.

We will cover topics including:

• What is Corporate Civic Responsibility? How does it connect to your broader CSR strategy?
• How does investing in Democracy benefit your bottom line? What are the benefits for employees, customers, communities, etc.
• Landscape overview & case studies: How are leaders in the corporate civic space currently approaching this work?
• Practical tips for structuring, messaging, and evaluating your strategy, including timelines.

Attendees will walk away with a clear sense of how to think about corporate civic responsibility, how to make the case for it (if not already incorporated into their CSR strategy), and how to start planning a 2024 strategy.